Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. (Laura Fitton, Founder Oneforty.com)

Patty Keegan headshot

Expert facilitation and timesaving researcher!

We have engaged Jo from How You Say It in a number of capacities and always been really pleased with the result. She’s a subject matter expert with a wealth of online sales and marketing experience.

Digital Chameleon delivers digital sales and marketing online training and in-person workshops. We required a Content Marketing expert to help facilitate our workshops and Jo was just the person. She engages the audience well, has interesting anecdotes to help sell the story and really knows her stuff when it comes to Content Marketing.

We’ve also used How You Say It to produce research for some of our clients for whom we are developing training programs. With often very spartan briefs, Jo is able to provide multiple case studies and examples to highlight the particular point of interest for the client. She is knowledgeable about the online sales and marketing industry and draws on great experience to produce rich research documentation. She saves us a lot of time too!

Patty Keegan
Managing Director, Digital Chameleon



Jason Hall headshot

Great value for money and let’s me focus on what I do best!

For a long time I have thought about using a copywriter for my internet copy but only acted on it in October 2012. I found Jo Johnson online at this time and my business has never looked better.

Now that Jo is doing it for me I can focus on what I am paid for and that is selling property. The last 9 months I have listed more properties for sale and buyer enquiry has been very high on all of these. I put that down to the quality of the text and professional photos that are now displayed to the public.

If you are looking at taking your business to the next level and take the worry out of coming up with new copy every time give Jo a call as I can definitely say it has helped me for the better.

By the way Jo is outstanding value for money when compared to other copy writers. It’s a small price for a lot of gain.

Jason Hall
Agent, LJHooker Gungahlin



Luke McGuire

On-message and on-time!

We recently launched a new website and had Jo from How You Say It assist us in the process.

Due to the nature of our business, it became apparent that to allow us to get the correct message across to our clients we required quite a lot of content and needed some assistance in making sure that we had the language and tone correct so it would appeal to our target audience in the right way.

Using Jo for the content freed up our time to get the rest of the pieces completed and gave us comfort in knowing that the content that was edited and written from scratch was perfect for our purposes.

Jo had great ideas on how to communicate our message and the process was quick, painless and cost effective. It meant we could have everything ready for our company launch on time.

I would have no problem in recommending Jo and How You Say It for any content marketing and creation work that you need.

Luke Mc Guire,
Director, Online Real Estate Media



Jess Rigg

She understood my needs from the outset

What a pleasure to work with Jo Johnson, Director of How You Say It. Jo provided a very efficient and professional service to help me with my business’s digital content. Jo has a great skill of understanding your (her clients’) needs from the get-go and her turnaround times were excellent. A truly valuable service to all businesses wanting to be successful in the digital/online space.  I look forward to working with you again in the future. Thank you Jo!

Jessica Rigg,
Owner, Abode Home Styling Group




Rosie Fritsch

Helped me cross ‘website content’ off my list!

Jo, Thank you for all of your help with our website content. After procrastinating for quite some time and re-adding ‘website content’ to all of my to-do lists, I finally came to realise I needed to delegate this task. You were the person for the job. You were easy to deal with, pieced together all the bits of info I rambled off to you that needed to be included and best of all helped me to cross off ‘website content’ from my to-do lists in a short time frame!! Thank you again, I will gladly recommend you to anyone that needs your services

Rosie Fritsch
Opti Plumbing



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